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Facebook4亿美元收购“表情包巨头”Giphy

Facebook4亿美元收购“表情包巨头”Giphy

Kurt Wagner, Sarah Frier, 彭博社 2020年05月18日
Facebook也许可以通过Giphy的后台监测数据看到竞争对手们的一些私密信息。

近日,Facebook宣布出价4亿美元收购GIF表情包巨头Giphy。今后,用户能直接在Facebook旗下的所有APP中搜索到Giphy的表情包,以用于日常信息交流。

根据上周五发表的博客,Giphy的发言人表示Facebook这个社交平台巨头已经向Giphy的100多位员工发放了聘书,这些员工此后将会加入Instagram的工作组。据知情人士透露,此次收购价格约为4亿美元。Axios早前报道过这笔交易及其价格,但Facebook尚未披露相关条款。

Facebook目前已经在它的APP中上线了Giphy的GIF动图,这样的便捷服务也会帮助用户们在发帖或发信息时更快地找到他们心中的完美表情包。Giphy公司表示,在此之前其平台上50%的流量正是来自Messenger、Instagram和WhatsApp的用户,其中Instagram的用户又占了半数。据另一位不愿透露姓名的知情人士,Giphy几个月前的本意是通过获得Instagram的投资来缓解其资金紧张,后来双方的洽谈内容逐渐演变为收购事宜。

除了Facebook,Giphy公司也正在为类似推特、TikTok等其他社交平台提供表情包服务。换而言之,Facebook也许可以通过Giphy的后台监测数据看到竞争对手们的一些私密信息。不过,这可能会引来更多的监管审查。早前,Facebook才刚刚接受过美国联邦贸易委员会、司法部,以及47个州总检察长的反垄断调查。

此外,近几年Facebook做出的其他改善也不少。该公司创始人兼首席执行官马克·扎克伯格在强调通信加密的同时,已经成功地将旗下的Messenger、Instagram和WhatsApp三大移动聊天工具互联,用户能在不同的应用程序之间互通消息。

由于疫情期间的居家令,Facebook产品的用户数量正在激增,本次Giphy表情包的入驻故而也可以在一定程度上潜移默化地提升Facebook用户的分享欲。与此同时,Facebook公司本身也投入了大量的时间与精力去宣传、鼓励、吸引用户使用这些面部滤镜和装饰性粘纸。(188金宝搏 下载)

编译:陈怡轩

近日,Facebook宣布出价4亿美元收购GIF表情包巨头Giphy。今后,用户能直接在Facebook旗下的所有APP中搜索到Giphy的表情包,以用于日常信息交流。

根据上周五发表的博客,Giphy的发言人表示Facebook这个社交平台巨头已经向Giphy的100多位员工发放了聘书,这些员工此后将会加入Instagram的工作组。据知情人士透露,此次收购价格约为4亿美元。Axios早前报道过这笔交易及其价格,但Facebook尚未披露相关条款。

Facebook目前已经在它的APP中上线了Giphy的GIF动图,这样的便捷服务也会帮助用户们在发帖或发信息时更快地找到他们心中的完美表情包。Giphy公司表示,在此之前其平台上50%的流量正是来自Messenger、Instagram和WhatsApp的用户,其中Instagram的用户又占了半数。据另一位不愿透露姓名的知情人士,Giphy几个月前的本意是通过获得Instagram的投资来缓解其资金紧张,后来双方的洽谈内容逐渐演变为收购事宜。

除了Facebook,Giphy公司也正在为类似推特、TikTok等其他社交平台提供表情包服务。换而言之,Facebook也许可以通过Giphy的后台监测数据看到竞争对手们的一些私密信息。不过,这可能会引来更多的监管审查。早前,Facebook才刚刚接受过美国联邦贸易委员会、司法部,以及47个州总检察长的反垄断调查。

此外,近几年Facebook做出的其他改善也不少。该公司创始人兼首席执行官马克·扎克伯格在强调通信加密的同时,已经成功地将旗下的Messenger、Instagram和WhatsApp三大移动聊天工具互联,用户能在不同的应用程序之间互通消息。

由于疫情期间的居家令,Facebook产品的用户数量正在激增,本次Giphy表情包的入驻故而也可以在一定程度上潜移默化地提升Facebook用户的分享欲。与此同时,Facebook公司本身也投入了大量的时间与精力去宣传、鼓励、吸引用户使用这些面部滤镜和装饰性粘纸。(188金宝搏 下载)

编译:陈怡轩

Facebook acquired Giphy, a library of video clips and animated images known as GIFs that can be attached to messages to express emotion, adding features that could encourage users to communicate through its apps.

Giphy will join the Instagram group within Facebook, according to a blog post on last Friday, and the social-media giant has extended offers to more than 100 Giphy employees, a spokesperson said. The acquisition price was about $400 million, according to people familiar with the matter. Axios earlier reported the deal and its price. Facebook didn’t disclose terms.

Facebook already offers Giphy’s library of clips in its messaging products, and said owning the service outright will make it “easier for people to find the perfect GIFs and stickers” in Stories and direct messages. About 50% of Giphy’s traffic already comes from the Facebook family of apps, and half of that from Instagram alone, the company said. The talks started after money-losing Giphy reached out to Facebook a few months ago in hopes of landing an investment, then shifted to talking about an acquisition instead, according to a person familiar with the conversations, who asked not to be identified discussing private negotiations.

Giphy provides GIF search functions for other apps, like Twitter and TikTok, and it will keep up those integrations -- potentially giving Facebook insight into activity on competitors’ platforms. That could mean additional scrutiny from regulators for Facebook, which is currently under antitrust investigation by the U.S. Federal Trade Commission, the Department of Justice and 47 state attorneys general.

Giphy could also help increase sharing on Facebook’s apps. Chief Executive Officer Mark Zuckerberg has made private messaging a priority in recent years, and eventually plans to enable messaging between all of Facebook’s services, including WhatsApp, Messenger and Instagram. The Menlo Park, California-based company has also spent a lot of time and money trying to encourage its almost 3 billion users to share more often with features like face filters and stickers. With users home during the coronavirus pandemic, usage of Facebook’s communications products has surged.

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